As the third player in programmatic advertising, behind Google and Facebook , Snapchat launched the tool for its advertisers, with which brands can create vertical videos, among other options. A self-service ad manager and a certified partner program to connect advertisers with Cayman Island Mobile Number List providers were other launches that Snapchat made to attract more digital advertisers . According to the Wall Street Journal, the new tools were a forced strategy by Snapchat to offset losses in its quarterly earnings, where the company reported earnings of $ 149.6 million , when the expectation was 158 million , so the company now has to “do everything possible” to recoup profits and grow.
Ad Manager. The ad manager will allow brands to buy, manage, optimize and analyze payment campaigns through credit cards, only in the United States. Advertisers will also be able to use the Mobile Dashboard to track campaigns on any site, as well as the Business Manager to configure billing and access levels for group members. Snap Publisher. Instead Brother Cell Phone List of using expensive video software to generate campaigns for vertical video formats, from July, advertisers will be able to use this browser-based tool, which will import existing files, crop horizontal videos for vertical format, offer templates. Snap Publisher would make it easy for advertisers to edit videos.
Snapchat Certified Partners. The new program will provide additional training to advertisers. The program is similar to Facebook’s certification programs, Strategic Preferred Marketing. With the program, Snapchat would be adding 25 new partners, such as Resolution Media, Booyah Advertising and PMG Worldeide.