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Spam: what is it and how to keep your marketing strategy away from it

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Spam: what is it and how to keep your marketing strategy away from it

 

Sending spam is a practice of malicious people or companies who mistakenly consider spam an easy and cheap way to advertise products and services, but it is highly damaging to brand reputations.In a Digital uae telephone number format strategy , spamming is also the shortest way to reach the dreaded blacklists .
So, in this post, we talk about the origin of this practice and provide tips for you to keep your strategy away from it.What is spam?It is the sending of unsolicited messages on the internet. It was named after a sketch by the British comedy group Monty Python .n the program, two clients go to a cafe and perceive that the canned goods of the North American brand Spam are part of all the menu items – even if the client does not want to.Spam is using electronic media to send unsolicited messages, often to promote products and services, and also to spread gossip and malicious software (or malware ).
One of the main characteristics of spam is the massive sending of advertising.
This occurs because, because the recipients are random, it is necessary to reach as many people as possible to generate interest in a small plot, compensating for the effort of the spammer .
The messages are also sent in a short space of time and at low cost.
It’s hard to mention any benefits of spamming, but when it comes to downsides, the list is immense.
For companies, in addition to the erosion of credibility, sending spam is a way of generating unnecessary expenses, since it wastes the sending of emails and other messages that could be sent to really interested people.The main damage falls on the recipient, as spam makes them waste time opening and excluding unnecessary messages.Although the traditional route for the practice of spam is email, it can arrive through several other channels that send messages en masse. Learn more about the spam in each of them:

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What differentiates spam from Email Marketing is something very light.Spam and Email  gulf email list Marketing are sent for commercial purposes. However, the same message can be considered spam by one person, and friendly by another, if the first did not request to be received. This authorization is called an opt-in.
If a recipient does not choose to receive your company emails and receives them, they can mark the email as spam. Such a claim is highly damaging to reputation and the more claims, the worse the delivery.
Have you seen totally irrelevant comments on blogs and forums, just for the purpose of including a link? This is an attempt to gain authority and traffic more easily.The practice, which was very common as an attempt to improve the ranking of the page, is deprecated with the inclusion of the nofollow tag in these spaces. The tag identifies for search engine robots that all links inserted in the local should not be given any authority.
Today, the only advantage that still exists to including a link in comments and traffic generation forums is the traffic generation itself and, in some cases, the possibility of generating leads .
In this case, if the link is relevant to the discussion in the forum or to the comments of the content, including a link in those places can give positive results.Spam in SMS and message applications
The forms of communication evolved, and so did spam. So applications like WhatsApp, Telegram and Skype have been targets of spammers Those who receive this message can block and report the accounts that sent the spam or change the privacy settings to receive messages only from their own contacts.
Consequently, with the popularity of message applications such as those mentioned above, SMS became underutilized, and now serves mainly more for spamming than its original purpose. There are already applications dedicated to blocking this type of spam – an example is the Call Blocker .Spam on social media
In social networks , spam can manifest itself in various ways, such as in groups, comment boxes, personal messages, malicious links, fake profiles, among others.

In groups or communities, the spammer can take advantage of people’s common interest to make related advertisements. In fanpage or dynamic post comments , you can randomly post outreach link.How to keep your Digital Marketing strategy away from spam?
In addition to practicing the spam techniques mentioned above, there are some actions you can take to ensure that your Digital Marketing strategy is free of such practice. See some: Don’t buy email lists
When we talk about Email Marketing, it is important to keep in mind that buying emails is never profitable.
The purchased lists usually bring addresses that belong to random people who, in addition to not authorizing the receipt of your emails, are probably not interested in your product or service.
There are several reasons not to buy email lists: First, any unauthorized message is an inconvenient interruption.In addition, the user can mark the company as spam, damaging deliverability , and claim on social networks, which damages credibility.In the video below, we talk more about deliverability .
To learn more about buying lists, read the post The big mistake of buying email lists . Clean your email list
Remember to clean your email list! The main objective of sanitization is to remove all emails that are not valid or relevant for the next campaigns of your company.

If you are sending emails to many addresses that do not exist, it means that the list is not quality and is not treated with the necessary care.So the email sending server gets a “bad name” and, although when the message is relevant and the recipient wants to receive the email, the content can end up in anti-spam filters .In practice, cleaning is used to eliminate irrelevant emails and is essential to maintain a good reputation and ensure good deliverability.titles are widely used on Facebook. If you don’t remember, they are the “you won’t believe this happened” type and they often don’t say what it is about unless the user clicks on the link.
Since 2014, Facebook has been fighting this strategy. Last year, the social network released an update to further avoid the practice.The system implemented by Facebook identifies if a post has characteristics that omit the information necessary to understand the content of the article and that create misleading expectations in the elector, which decreased the organic reach of said fanpages .To avoid penalties, be clear in your titles! And, in addition, it delivers in the text what the statement promisesWrite emails that don’t look like spam Avoid emails written with the color red or with characteristics often associated with spam, such as the miraculous promises we mentioned at the beginning of the post.

There are some tips that you can follow so that your email does not seem unwanted: limit the subject to approximately 50 characters and do not use sharp capital letters; avoid the excessive use of terms such as promotion, free , click here, free, credit, etc .; don’t use a lot of exclamations and questions.The main email services (such as Gmail, Hotmail and Yahoo!) have a standard security lock for the display of any email whose content is only images.
With our daily life increasingly full of information, it is rare that users have the time and interest to authorize the display of an image and realize that the email is worth it.
This does not work well. The email should show your intention immediately. By using just one image, many recipients will ignore the email, or exclude it by marking it as spam.
The best way to guarantee that the email message will be transmitted to the recipient, even if the images have not been authorized, is to use an HTML email template with a good distribution between texts and images with alt tags.Preferably, use HTML templates that are ready and optimized for different devices. Most of the tools provide these templates but, if you prefer, with a quick Google search it is already possible to find many with excellent quality Don’t be pushy on social mediaA common form of spam in social networks is to take advantage of the comments section of publications that are receiving a lot of comments, to disseminate fanpages, products, services, sites, among others. This can cause your profile or fanpage to be reported and, in the most extreme cases, removed from the network. Currently, there are also bots, which follow people on Facebook, Instagram and other social networks with the aim of obtaining followers, in an automation of the famous “follow me”. Therefore, if you try to follow a personal profile and are rejected, do not insist if you do not want to look like another bot!
In both cases, it is best to produce interesting content to be organically followed by those who are interested in your business.

 

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