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In a world where consumers have endless choices and options, customer communication can make all the difference in improving your brand’s reputation and longevity. In this article, we will see together what are the essential communication channels to create a privileged relationship with your customers and, above all, to maintain […]

All over the world, the spread of the coronavirus and the fight against this disease have monopolized the news in recent weeks. In this context, it is difficult to be aware of the latest news from the world of business and technology, even if, in these areas too, covid-19 is […]

It must be said that, since the beginnings of the internet, blogs have suffered from a lot of prejudices that are not easy to get rid of and these negative clichés tend to veil all the positive aspects that a blog can have for your strategy. of digital marketing. Your […]

Today we are going to talk about books. For those of you who love to read, know that there are plenty of digital marketing books out there that are definitely worth your time. You may be wondering if it is not paradoxical to talk about books for a discipline that […]

This is a general update and should not make any major changes to the algorithm. As is the case with all basic search engine algorithm updates, some websites might see temporary or lasting changes in their Google rankings, these could be positive or negative changes. Think about it if you […]

What merchant or service provider has never had to deal with the famous “rabbit pose” from a customer? with immediate consequences on turnover and the average basket. What levers should be put in place to suffer this phenomenon as little as possible? You take your morning coffee, you consult your […]

Our last post on sitemaps was very well received and many of you asked to know more about the other types of sitemaps that exist, especially for multimedia content. Today, we are therefore going to look at: In recent years, video content has become the weapon of choice for grabbing […]

So you do not – in any case, for the vast majority of you – the right to advertise on the Internet. However, that does not say that you cannot communicate on the web. Does the nuance seem confusing to you? No problem: we explain what the liberal Niue Email […]

With covid-19, many companies have had to close their doors, limit their services or rethink the way they work. In a context where all companies are faced with many challenges of sometimes very different nature, digital marketing has taken on a more important place than ever. At a time when […]

There are two types of links that are important in digital marketing: backlinks (or “backlinks”) and internal links (or “deep links”). Blogs specializing in SEO tend to be more interested in backlinks in their articles, because they affect the authority level of your domain and therefore your SEO. In addition, […]

Social networks are now an integral part of digital marketing and the communities on these platforms are very demanding, they have high expectations. If you don’t give them what they want, they might just turn their back on you, but what good is social media if you find yourself without […]

However, there is a very simple solution to achieve this: use social platforms! We explain to you in 5 steps how to build loyalty on social networks. With more than 30 million daily users in France in 2018, social networks are more than ever an integral part of consumers’ lives. […]

It is a concept that comes up relatively often in digital marketing, but which remains quite vague for many. So we decided to remedy that. At the end of this article, you should finally have the answer to the following questions: How do I use files for 301 redirects? What […]

We have therefore decided to give you some tips to optimize your content on Youtube so that it generates more clicks. Remember, Youtube is owned by Google and search works similarly on both platforms. Arrange to link your video to a topic people are researching. Avoid writing your content in […]

But how do you know if you are visible? By checking the SEO performance of your website on online directories and search engines. This is where Internet users will look for you: this is where you have to have the advantage. This is how to do it. First, do a […]

First showcase in France, the web has many advantages for your business. Which ? We detail them in this article. Are you a shoemaker and retoucher in the Val d’Oise, open Sunday mornings? This information is invaluable, and if a few people know it in the municipality where you work, […]

You may think that public relations (or “PR”) is reserved for large companies, but whatever the size of your business, know that a good public relations strategy can improve brand awareness. of your brand and attract more traffic to your website. Public relations and marketing Pitcairn Email List go hand in […]

In question, the expectations of patients towards an increasingly “connected” medicine and the government plan “My health 2022” which amplifies this digital revolution. Now, all the indicators are in place to take a new step: that of one of the most digitized sectors. This is why, as a healthcare professional, […]

It is therefore essential for you to be visible there (as well as your site) when an Internet user types in the search bar the keywords which correspond to your activity. To no longer go unnoticed on search engines, and to move up in the results, several techniques are available […]

Its aim is to develop new features by the end of the year, which could cause a big upheaval in the world of online payment systems and e-commerce. Google Pay has been around for some time now, but the system has failed to gain traction, either for online or in-store […]

But concretely, what does that mean? Zoom on this marketing strategy! What is Mobile first? The concept of Mobile first is a marketing strategy that consists of investing and designing a project for its mobile use . With the massive arrival of tablets and smartphones in the lives of consumers, […]

ranking Coach has officially announced that it has completed the integration of its digital marketing solution for Papaki as part of its agreement with the Enartia group. Enartia, which has 84,000 customers and brings together 320,000 domains, brings together several brands specializing in domain registration, hosting, WordPress and online services. […]

Even if the big fast food chains want to capture this new and growing market, it will take years before they can successfully reform their supply chain. In addition, the quality and freshness of food expected by consumers will automatically lead to an increase in prices, which could scare away […]

A service that has become standard in the access to care pathway popular with patients. The principle: to link practitioners and patients by offering niches that suit each other. On the one hand, practitioners enter their absences and availability in an instant diary filled in by Internet users. The magic […]

In recent years, it must be said that burgers have been popular. Between January 2004 and July 2019, the number of searches for the word “burgers” increased at least tenfold in the United States , Canada and Australia . During the same period, the number of searches in the United […]

Cross-channel is certainly the most interesting journey in terms of the customer’s shopping experience, Insofar as an Internet user always wishes to make a quick and informed choice when looking for a product or a service, he expects brands, online or offline, to react and to provide a service in […]