In a season, obtaining the Copa del Rey can be described as successful on many sides, but for a club like FC Barcelona , armed each year to win everything, it can know little by little, like Nike, the Panama mobile number list brand that dresses them. This is because adidas, the biggest rival of the popcorn firm and that in the last football year has taken a clear advantage in terms of brand exposure , again took advantage of a moment that seemed appropriate for Nike to shine, but decided to ignore it.
As it did? Well, on Saturday Barcelona won the Copa del Rey for the 29th time, beating Alavés 3-1. Fact that, like any title, would lead to suppose that the brands – at least the official sponsors – deployed Brother Cell Phone List digital marketing actions to celebrate the title. However, in the case of the American firm this did not happen, while adidas took advantage of it by turning to Lionel Messi , its brand ambassador and Barça’s main figure.
Both on their official Twitter and Instagram accounts, adidas Football published a GIF with Messi and an animated crown on him, all accompanied by the caption: “The King. King of the Cup ”, in clear allusion to the achievement of the Copa del Rey, in Spain. Meanwhile, looking to see if Nike published something on any of its social media accounts, none was able to find anything celebrating the Barcelona title, or an action with Neymar, one of its ambassadors who play for the Catalan club.