The 5G technology is synonymous with seamless connectivity between devices, mass data management and mobile high – speed broadband. Two of the formats most affected by the new capacity of the 5G network are online video and audio .The implementation of the 5G network will translate into more time for streaming audiovisual consumption from anywhere. The 5G Ericsson Consumer potential report notes that users will spend three hours a week more about today (goes from about 6.5 hours to 9). The higher mobile bandwidth will also increase the audience predisposed to participate in live videos from YouTube.5G will only reinforce the role of video in current digital free chinese phone number strategies . The improved capacity of smartphones, the greater penetration of Connected TV and the speed of the network will enhance the reach of the campaigns and its effectiveness as a tool to generate engagement and even conversions. The limits in this sense disappear: the advertising that monopolizes all the bandwidth will be a thing of the past.LUCÍA GONZÁLEZ , AUDIO, VIDEO & CONNECTED TV MANAGING DIRECTOR AT LABELIUM GROUP
Currently, 3 out of 4 users consume online videos from fixed networks at home if we take the latest YouTube data provided by Google . With the implementation of 5G technology, Ericsson estimates that video playback over mobile networks will gradually increase, as shown in the following graph:
Online video consumption away from home will continue its upward trend with the arrival of 5G
On the other hand, online audiovisual content continues to gain ground over traditional gulf email list media, especially among younger users. In fact, according to the American entertainment company Tubefilter , today more than 250 million hours of online video are played from televisions connected to the Internet. The Connected TV has become a powerful advertising platform with the added advantage of being able to decide what audience reach and how often impact you . This trend will be reinforced with the arrival of 5G technology, which improves synchronization between devices, guaranteeing a stable and fluid connection.
In addition, 8K enhanced quality video recording and playback is one of the main trends cited at the Consumer Electronics Show (CES) in Las Vegas , the most important trade fair for consumer technology in the world. The resolution of each image in 8K displays a staggering 33 million pixels on television, compared to more than 8 million for the 4K standard5G will force advertisers to create higher quality content, which will pose an innovation challenge for them. Customers are increasingly demanding and, as a consequence, advertisers will have to maintain the level of competitiveness, as well as incorporate new products and services within their digital strategies.
LUCÍA GONZÁLEZ , AUDIO, VIDEO & CONNECTED TV MANAGING DIRECTOR AT LABELIUM GROUP
5G technology becomes essential in this context for devices to be able to process such a volume of information . In fact, these changes also force a reordering of the frequencies assigned to digital terrestrial television. This process, known as the Second Digital Dividend , will release the 700 hertz band to allow the definitive deployment of 5G networks.As for radio, podcasting is taking off in countries like Spain, which already ranks second worldwide in online audio consumption, according to the latest Digital News Report from the Reuters Institute . The smartphone is the main vehicle to listen to these audios on demand with applications such as iVoox or SpotifyMore than a third of Spanish users claim to listen to podcasts on a monthly basis5G, a boost for digital audiovisual formats
In the short term, the minimal latency provided by the 5G network will boost smartphone use by avoiding annoying waits. However, in the medium and long term, 5G technology opens up a huge range of possibilities : quality, podcasting, interactive video, augmented reality and, of course, a single starting point to develop applications that have not yet been invented.All these applications will have a significant impact on mobile data consumption . In this regard, Ericsson estimates that mobile data spending will multiply tenfold in the next four years with an average of 200 GB per month. This has not gone unnoticed by telecom operators, who are already preparing the ground by offering unlimited data rates .
The advantages that this new technology is going to bring in different areas and, in particular, to the Internet of Things (IoT) are endless, so every company should now reflect on the impact of 5G on its business.LUCÍA GONZÁLEZ , AUDIO, VIDEO & CONNECTED TV MANAGING DIRECTOR AT LABELIUM GROUPMore than a revolution that changes our lives from one day to the next, 5G technology will establish the online consumption patterns that already exist today . It will broaden the reach of video marketing with the rise of Connected TV and high-speed mobile networks, but it will also improve the user experience on websites with HD images and facilitate access to online radio, the wide world of podcasting and television. music on demand.