This and other powerful ideas were left on the table by André Kassu at the Studio RD Summit.Partner of the CP + B Brasil agency and multi-awarded (he has already been in Cannes for more than 15 Lions), he has worked for campaigns of major brands such as Volkswagen, Bayer, Getty Images and Pepsi.In the interview, he talked about the new united arab emirates phone number example model that some agencies are adopting, how to adapt to changes in the market, and he also talked about the type of professional that he would like to have in his agency. The main change is “what I do has to impact the customer’s sales.” In a perfect model, creation and effectiveness of sales resulting in the business of the same. If it improves a lot on my side, if I win a lot of prices and there it does not improve, the picture is unbalanced.
In the video, you can see the full interview with André Kassu at the Studio RD SummitThe video has subtitles in 3 languages: Portuguese, Spanish and gulf email list English. You just have to click on the settings to activate them!Some points commented by André were:The identity crisis that agencies are going throughThe new business model for agencies;
The main change of mentality within the agency so that it survives in the future;
The relationship between branding and big data ;
The media that will bring more investment in the coming years.