Discovering the best way to make relevant content, which stands out, is one of the greatest concerns of many entrepreneurs who invest in Digital uae mobile phone directory as a strategy for their companies.
For Everbody Writes author Ann Handley, the answer is simple: don’t create more content, but create more relevant content.A writer brought to the RD Summit 2017 some of the experience that she has been accompanying on Content Marketing in the United States in recent years.
She says that, a few years ago, companies produced a sea of content, focusing on quantity. However, lately, the approach has changed and fewer materials are released, with quality in mind.Less is often more. If you can create content that has more meaning and more impact in the lives of your customers, that is what matter
Talking sounds easy, but how do you produce that content that connects with customers? gulf email list For Ann Handley, you need to understand customers, sitting down to chat with them, for example.Watch the full interview with Ann Handley at Studio RD SummitThe video has subtitles in 3 languages: Portuguese, Spanish and English. You just have to click on the settings to activate them!Other points made by Ann Handley were:What companies can do to produce content that stands out from the rest;
How Content Marketing has been done in the United States and what we can learn from mistakes there;
How to take the first steps in content production;
A little about the book Everybody Writes.
Did you like the tips? To keep up to date with all the interviews of the Studio RD Summit, sign up to our YouTube channBonus: Don’t miss RD on the Road
Do you need to talk and exchange ideas with other Digital Marketing professionals? How about you attend RD On The Road ? RD on the Road is the largest traveling Digital Marketing event in Latin America. It is a unique experience full of innovative knowledge, international speakers, networking spaces and the creation of new businesses. This year we arrived for the first time in Bogotá (June 13) and Mexico City (June 20).