The emergence of TikTok on the social media scene was a real boost to video content. It is a social network in which users share short videos of up to 60 seconds. indian phone number list But still many brands, marketing agencies and companies do not know where to take the bull’s-eye and incorporate TikTok into the marketing plan. I try to shed some light on this.The fact that YouTube exists and TikTok is dedicated to the same type of product: video, seems to be behind the fact that many still do not take this social network seriously. Also the Chinese origin of TikTok seems to be behind these misgivings.The success of TikTok
The success of TikTok has endangered the hegemony of other social networks such as Instagram or YouTube. If you are one of those who think that I am exaggerating, I will tell you that, in certain age niches, the battle has been won by TikTok. And if we follow the trend, perhaps the victory will be by a landslide.
It must also be said that during the time of the global pandemic the number of users who have opened an account on TikTok has not stopped increasing.
To convince you, I offer you just some information:
TikTok is the most downloaded social media app in the world.
It has an average of 800 million active users each month.
Users of this social network spend almost an hour a day connected to the app and open it 8 times a day.
This app is available in more than 150 countries and in 75 languages.
But the most important data that you should take into account refers to how its users are. I try to explain myself: Most TikTok users are between the ages of 10 and 20. Although it has a large presence between 21 to 30 and 31 to 40. It can be said that TikTok is the social network of the so-called Generation Z.
If your niche market and your customer target are focused on this audience, you are losing customers if you have not incorporated TikTok into your marketing plan. And if your customer target is somewhat above the age range … you just have to think ahead and calculate the benefits of joining this social network right now and start connecting with your future audience.Tik Tok in a marketing strategyBut then how can you incorporate TikTok into a marketing strategy. I explain the three ways to do it:
Create a channel. As in any other social network, the fastest way to start incorporating TikTok into your marketing plan and working on your brand image is by opening your own channel. Delivering good video content is the key to success. Taking into account that the videos must be short, the need for a quality product is essential if success is to be achieved.
Collaboration with influencers. The weight of influencers on TikTok is almost as relevant as on social networks like Instagram. Many of them have millions of followers and are open to cooperation with brands that offer products or services in their niche.
Hire ads. There is also the possibility of spending money on advertising and running paid ad campaigns. Although it is true that, at the moment, the cost seems higher than in the case of Facebook or Instagram, among other things because young audiences seem to be more reluctant to see ads. To be successful, you will need a great deal of originality and innovation.