But, although this strategy can bring you multiple benefits, it can work against you if you do not know how to use it properly. Perhaps due to inexperience or lack of time, many times people make more than one mistake when doing content buy cell phone number That ended! Here we will tell you which are the most frequent content marketing mistakes so that you avoid making them or in any case, you can identify and correct them. So you can connect with your customers and make them fall in love. Have a pencil and paper ready Let’s get started! The first and most damaging mistake is not investigating your audience. How can you know what to post if you don’t know what he likes, what he does or what motivates him?
Content marketing must offer something of value to your customers. Whether it is relevant information, that helps them solve their problems or that causes some emotion and this, you can only do it if you know your buyer person . Skipping this step, either due to lack of time or because you think it is not important, may mean that your content does not reach the right audience, does not reflect what your brand is looking for, and is lost among all the information on the internet.
That’s why research is key to being successful in the world of content marketing. For example, you can start by knowing and listening to your target audience through forums, interviews or simply through social networks. In this way you will be able to know what their main problems and difficulties are and identify the best way to communicate with them and offer them content based on their needs.
Content marketing is not just gulf email list about randomly posting content , this is a big mistake. Not having a defined strategy is like having a motorcycle without gasoline, you will not go anywhere.
Defining a strategy will help you stay focused on your buyer persona and monitor that the commercial purpose of your brand is fulfilled.To create a good content marketing strategy you must define your buyer persona, analyze the topics of interest, formats and extension of preference. In addition, you must establish the objectives that you want to achieve with your strategy. A good way to set objectives is with the technique of SMART objectives: Specific, measurable, achievable, realistic and defined in time.
Another important factor in your strategy are KPIs, key performance indicators, which will help you measure the effectiveness of your content . In case your content is not giving the results you expect, it is time to make changes in the topics you touch, the focus, format or what you consider necessary according to the preferences of your audience.Spend the time necessary to establish a good content marketing strategy, so you will have a clear vision of the actions you must take and you can measure their effectiveness over time.You can implement the best techniques in your content marketing strategy, but if your content is of low quality, no technique will work. Do not make the mistake of publishing to publish. When it comes to content marketing, quality is worth much more than quantity.
Some things that can affect the quality of your content are: touching a topic that does not interest your target audience, that the content does not add any kind of value or that it is a copy of a competitor’s brand.
Being too promotional can also affect the quality of your content, nobody wants to read an article or consume content where they only offer things. This can leave a negative perception of your brand in people. Companies with successful blogs focus on solving the doubts of their audience through different content formats that allow them to better explain the topics.
The main objective of content marketing is to create quality content that adds value to your audience, either through relevant information or entertainment. To do this, you must know your audience well and create content that responds to their doubts, concerns, curiosities and interests. That is the content they want to see! Not taking SEO into account
The best way for your content to reach the right people is by supporting yourself with an SEO strategy . Omitting or ignoring this is a serious mistake in any content marketing strategy.
SEO makes it easy for search engines to know what your content is about and how it can help users to show them content of interest. But, as in any strategy, it must be well planned and applied to be successful.
Some things to keep in mind to create SEO content are:Before writing any article, do a keyword search on the topic you are going to write. This will help you feed that article with frequently asked questions and search intentions that users make regarding the topic. Writing your content with the correct terms will allow Google to read your content as relevant and gradually place you on the first page in the search result.
Some tools that can help you in your keyword search are: SEMrush, Google Keyword Planner and
Optimize the meta title The meta title is how the presentation of your article, since it is the first thing that users will see when they find your content in search engines. To create an attractive meta title for both users and search engines, consider the search intent of your audience. That is, the problem that your content solves and how it can help users. Also, make it as attractive as possible by creating it in the form of a list, question or by including an emojin. A good structure makes your articles pleasant to look at and that users want to read it. Includes captions, bullets, and numbered lists for easy reading. Try to write short paragraphs and highlight important ideas to emphasize more relevant parts of your article.
And remember to include images related to your text to make reading lighter and more entertaining for your audience. With these recommendations you can start creating content optimized for search engines. Not having a content manager
Any strategy requires someone to monitor progress over time. Otherwise how can you be sure that you are moving forward? How can you tell if your content is working or not?Leaving your content adrift after publishing is a big mistake that usually occurs when there is no person in charge of monitoring iIn this sense, a content manager will be in charge of verifying that the proposed strategy is fulfilled , that the objectives are achieved and that the content calendar is respected. He will review the texts and images to make sure that they are all on the same line and that they convey the brand’s message.
In this way you will know that your efforts when writing articles or hiring someone to do it, will not be in vain because you will have someone verifying that everything goes according to planNot taking into account the objective of your content
It is not about creating content with the topics that occur to you and in the way that occurs to you. You should think about what the objective of your content is, taking into account the audience you are going to target and the stage it is in. One of the pillars in any content strategy is to accompany clients and potential clients in the different stages they go through when making a purchase. These stages are: buyer journey
Therefore, do not lose sight of the audience you are going to address. Before creating any type of content, ask yourself At what stage of the buying process is the audience I am going to address? What information can be useful to you at this stage? What do I want to achieve with this article?
Podcast, videos, blog, seminars, Facebook, Youtube, Instagram, Pinterest, Tiktok and much more. Today there are so many formats and platforms to create content that it is common for brands to try to be in all of them at the same time.
This is a big mistake that can make you lose focus on what is really important in your niche and even abandon one of the platforms due to lack of time. Each platform and content format has its own benefits. But, it is important to choose the one that is most beneficial for your brand , considering what the objectives of your company are, your audience, what type of content they consume and what platforms it is on.
Being present on more platforms does not guarantee success, on the contrary, you could end up abandoning some due to lack of time. Therefore, define the most important media for your brand and focus on developing your content strategy around them.In content marketing, publishing content is not enough to be successful. If you want your content to be seen and reach the right people, you must promote it.Therefore, as important as a content plan is to have a promotion plan. Think about the ways you can promote your content, and on which platforms it can have the most impact.Take into account which social networks your audience uses the most and promote your content on those platforms. Use different formats to get your audience’s attention and generate interest. This will multiply the chances that people will consume your content.
On the internet there is a lot of information about successful strategies, success stories and “keys” to achieve your goals. But just because some strategies have worked for a specific company does not mean that it will work out the same for your brand. Each company has its own objectives, purposes and part of different realities. Therefore, do not focus on imitating what your competition does, much less if it is from a different field than yours. The main reason people follow “best practices” is because it is safe, and playing it safe can bring you good results in the short term, but it does not lead to success.
Focus on finding the things that work for your business and your target audience. If you want to differentiate yourself from the competition, you have to do different things. Content marketing is an effective strategy but, it requires patience and perseverance, do not expect immediate results. Although content marketing is known to be a long-term strategy, there are still many companies that expect quick results, get discouraged when they don’t have them, and generally end up abandoning their strategy. That is why it is important to be clear from the beginning that the results will not take from one day to the next, and that being constant also requires testing the things that work and those that do not to make the necessary changesDo not rush! With patience and perseverance, the results you hope will come.Now that you know the top 10 mistakes companies make in their content strategy, make sure you don’t repeat them. And you were able to identify any of these errors in your strategy, it is time to take action on the matter so that your content marketing strategy is successful.