With the latest announcements from Unilever, which occurred since the end of 2016, where it said that it would reduce its advertising budget by 30 percent to work its financing under a zero-based budget, among the new changes of the company were to redesign its products and Jordan Mobile Number List make them more sustainable. A report from the English newspaper The Guardian refers that the actions implemented by Unilever since the end of 2016 are already bearing their first fruits, since the company’s sustainable brands are growing 50 percent faster than the rest of the business.
Brands such as Hellman’s, Dove and Ben & Jerry’s are the ones that delivered more than 60 percent of the company’s growth during 2016 and the first quarter of 2017, with only 46 percent of Unilever’s earnings in 2015 . Now, Unilever seeks that all its brands reduce their environmental Brother Cell Phone List footprint, since in 2016 alone, 18 of its top 40 brands were considered sustainable, compared to 12 in 2015. In 2017, brands such as Lynx, Brooke Bond Tea and Surf have joined the growing list of Unilever Susstainable brands.
Unilever’s sustainable brands grow 50% more than the rest, what does this mean? Apparently, the company demonstrated through a study of consumption habits that more than half of all consumers already buy or want to buy in a sustainable way, that is, 33 percent of buyers, while 21 percent do not. but “would like”.