The programmatic advertising remains the format most requested by manufacturers, who have become more demanding when designing a new advertisement, which has diversified designs. Even the United States Office of Interactive Advertising is designing new procedures to provide greater transparency in digital advertisements that are Denmark Mobile Number List distributed over the internet. And it is that specialists have baptized the new trends in the industry as “RTB 3.0” . According to Digiday, some brands are using this new automated ad buying and selling protocol because the structure of RTB 3.0 reduces duplicate code , which could drive bids and forces those involved to provide an authenticated signature, which would give to brands or ad buyers more certainty and visibility.
It also allows brands or marketers to offer inventory to multiple exchanges before making calls to ad servers. Apparently, the header bids caused an increase in requests for information, which made it difficult for the programmatic platforms, who had to process those requests, so if a publisher promoted open market offerings, the exchange would have to Brother Cell Phone List execute several specifications. , such as publisher ID and content category. According to specialists, the idea of RTB 3.0 is for sellers to stamp their identifications so that buyers can ensure the source of supply, which will eliminate domain spoofing practices. In addition, any brand that wants to implement the protocol would have to do it through a team of engineers and web developers. Although there are similar formats, such as Ads.txt, the truth is that they are simpler, since brands update files and exchange codes but without supervision.