The inbound marketing is a type of german phone book search that seeks to capture potential customers through advertising techniques that are neither intrusive nor aggressive.We live in a world where we are all used to traditional advertising; the one that interrupts what we are doing and that, most of the time, is not in our interest. You know what we’re talking about, right? You only need to follow a series on television to appreciate the large number of commercials that will “force” you to watch.What is Inbound Marketing and how to implement it to get potential customersInbound marketing proposes the opposite: attract users, bring them closer with attractive content and, thus, seduce them until they reach the conversion.
If you are still not 100% sure of the benefits of this business approach to marketing , pay attention to what it can bring to your business.The benefits of inbound marketing
Increase in qualified leads and, consequently, increase in the number of end customers.
Increase in visits to your website.
Possibility of reinforcing your brand image.
Possibility of customer loyalty.
It takes into account the needs of the client at all times.
HOW TO APPLY INBOUND MARKETING IN MY BUSINESS
Inbound marketing encompasses a wide range of marketing techniques, so right off the bat it can seem difficult to implement. However, it is not at all.
Here are the 4 phases of inbound marketing :
Attraction . This first phase is supported by tools such as social networks or the visibility of your business on Google to attract potential customers to your website.
Conversion . Once users are on your site, you must offer them useful information. Only with this valuable content will you be able to attract them and get them to fill out a form with their data. So, reflect on the needs of your potential customers and create content that answers their questions.
Education . After having managed to get a user to register on your website, you must educate gulf email list them in the different phases of the purchase process until they reach the last one. Therefore, the first email you receive can never be one that is 100% sales focused.
Loyalty. It is the last phase, but by no means the least important. You should always keep your customers happy, with useful information that will keep them loyal. Nor should you forget about the records that, despite the fact that they have never bought you, can become ambassadors of your brand on the internet.
Do you still see it complicated? Here are some guidelines for you to apply the 4 phases of inbound marketing. The acquisition of potential customers is closer and closer
PHASE 1: ATTRACTING USERS TO YOUR WEBSITE
An inbound marketing strategy begins with user engagement. We must always direct them to our website, as that is where we have all the information and where we will formalize their registration. So, let’s look at several ways to attract users:
SEO: Visibility in Google and other search engines is key for any business with an online presence. Without visibility, neither clients nor non-clients will reach us, and our inbound marketing strategy will be a failure. Get your business to position in Google with this guide.
The SEM: If we do not have good visibility in search engines, we can always carry out campaigns in the Google advertising network.
Social networks, a great tool to redirect traffic to websites. Of course, without saturating your followers.
Social Ads: Today Facebook, among other social networks, allows to publish ads in which users can give their personal data. For this strategy to be effective, you can organize a contest or giveaway for products or services of your business or, at least, related to your brand.
PHASE 2: USER RECRUITMENT
Imagine that you have a DIY and decoration business that a user has come to your website because he is looking for how to make a roll-up mosquito net on the windows of the house.
You have an article on your blog explaining several tricks to build it, but you also have a much more extensive PDF guide on all the steps to follow, which also includes a discount code to spend in your store.
Wouldn’t it be great to include a form in this post of your blog so that clients could receive the guide and the discount to their email in exchange for giving their information?
Building this flow is not complicated, it is enough to synchronize your website with Mailchimp and configure the subscription emails that a user receives when they join a mailing list.
What is inbound marketing and how to implement it to get leadsPHASE 3: EDUCATION
Once we have managed to get a user to register in our form, it is time to create an email workflow to direct them to the final conversion: the purchase.
And you will say … What is a workflow?
In the world of online marketing we really like to use English words. Actually, workflow means “workflow”. In the case that it does not occupy, we refer to creating a chain of automatic emails with personalized content depending on the purchase phase in which the user is.
So, going back to the previous example, you could schedule an email, after a week, for those users who had opened your email with the downloadable guide, with other attractive content that might interest them. You could also automate an email for those users who had not opened it.
And so you would have started your workflow. How about?
Keep in mind that you must prepare this workflow thoroughly, and think about which email will proceed to another depending on how the user has interacted with that email.This phase refers to taking care of both the customers who have already purchased and the records that have not. A good workflow never ends: keep sending valuable and interesting information, and you will retain your subscribers.