The advancement of technologies in recent years, especially with mobile devices, has enabled a different form of contact with our customers. They have become more accessible, but also more demanding. how do i call a number in germany Personalization becomes key in the strategy of any company as a method to differentiate itself from the competition .Within this approach, the incorporation of businesses to WhatsApp is proposed. A new BtoC way to contact our clients through a personal and daily application:
The same interface as WhatsApp Messenger is maintained (users easily identify it and know its operation and usefulness)
They don’t need to download a new app
They can contact the companies 24/7
In this way, a direct channel of communication with consumers is established through personal and simple messages that increase trust.
DIFFERENCE WITH WHATSAPP MESSENGER
As we indicated, WhatsApp Business maintains the same design as its counterpart, as well as its operation.
So what is the difference?
In this case, users will not be talking to an individual personally, but the name of the company will be indicated at the top.
In addition, businesses can provide a description of their service or product, their physical gulf email list address and location on a map, email address, business hours, web address, other means of contact and a direct connection to the company’s Social Networks .
You will have noticed that users can contact 24 hours, any day of the week. However, it is obvious that no company is going to have such business hours.
For this, WhatsApp Business has automatic responses of 3 types
whatsapp-businessWelcome messages : we can create standard messages that will be sent automatically to those customers who contact us for the first time in this way. It has a maximum of 200 characters and emoticons can be inserted.
Absence Messages : as with welcome messages, we have a maximum of 200 characters to set up a standard message in case they contact us during non-business hours. We can choose the shipping schedule.
Quick Responses : consist of responses that we previously and automatically record on the device and that we identify through a word or shortcut. For example, we can configure the response as “Thank you for contacting us” and that the shortcut for the phrase to appear automatically is “Thank you”.
Undoubtedly, automatic responses are a great help in stimulating the conversation with the user and that he feels that he is really being attended to and his doubts will be resolved as soon as possible. For this, it is essential that the automatic messages are as real and close as possible and do not give the sensation of talking to simple machines.
ONLY CUSTOMER SERVICE?
The use of automatic responses and the general concept of the application can lead to the belief that WhatsApp Business is only useful for Customer Service. However, some companies are already using it as a method to receive notifications and notice of problems with certain products or services.
WE HAVE TO IMPROVE
The WhatsApp Business application has very little history and still has a lot to improve and develop.
It is not possible to have the same phone number for WhatsApp Business and WhatsApp Messenger . To do this, the application allows you to include the company’s landline as a number. Even so, there are freelance businesses with a single phone number that corresponds to the owner’s, so it is important to take it into account.
WhatsApp Business has the option of presenting statistics , but for the moment these are very basic and only indicate the number of messages sent, delivered, received and read by the company. It is expected that in the not too distant future we will be able to know the number of conversions or clicks that the user gives to our website, Social Networks or location, for example.
As we can see, starting to use WhatsApp Business for our business is a great opportunity to personalize and focus our actions towards customers and a good way to differentiate ourselves from our competitors. This and other actions can help your online business improve. If you are looking to develop and increase your digital presence, discover how Mediaclick can help you .