WhatsApp Business has arrived in Spain. The messaging giant begins to work with companies in a formal way, although at the moment in Spain it is only a pilot in which some companies participate. Some SMEs have used WhatsApp for a long time to contact their customers, promote their products or services, report an appointment, etc. Now it is different, WhatsApp offers the possibility of verifying a company profile to communicate or send relevant information to its users with the guarantee that a verified profile offers.Blablacar exampleLast week I came across a message from Blablacar on my WhatsApp. It was reported that from now on communication would be via phone database WhatsApp and therefore push notifications would be reducedThis new form of communication may seem very intrusive , but to me, who am messing around with many apps every day, it seems very useful to focus all the information on the same channel. Before, with each reservation or message from Blablacar I received a push notification from the app, email and SMS. In some cases, when I was going to review all that information, the user had already contacted me through whatsappLM example
The example of the airline KLM I have found on the web, it is on video so it makes it very clear how the company is going to use this service.
Types of business accountsAccording to some news that I have been able to read, there are two types of WhatsApp accounts for companies to highlightBusiness gulf email list account: It is an account that began as a private account, but WhatsApp authorizes its change to a company account (it is not verified).
Verified business account: It is a business account that has been verified (has the green tick) and can also be used from the special version for companies. It would be the example of Blablacar or KLM that I have commented before. The WhatsApp for business app cannot be found in any marketstore. At the moment it is only accessible to companies participating in the pilot.
WhatsApp Business UtilitiesCustomer service channel: Manage doubts about products, offers, orders, etc. You can program a time for when the SAC is not available that an automatic message arrives warning. Same as with Facebook Messenger.Quick communication with the client: In our daily life when we want to report something urgent or we call or send a message by WhatsApp, while companies used mail or SMS, since they cannot call all their clients. For example, KLM is using this service to notify the closure of boarding gates, send tickets or report a flight delay.
Statistics: Interesting to know how many messages have been sent, received, opened, etc. It seems like it’s a basic statistic, but something is something.In reality, this news represents a change for all those digital startups or apps that need to integrate forms of communication with their users.