After a scandal in early 2017, where terrorist group advertisements appeared alongside brand advertisements, which caused more than 200 brands to stop advertising on YouTube , the company is now beginning to win back some brands. According to the consultants, Pathmatics and MediaRadar, YouTube has already managed to convince most of the Cambodia Mobile Number List advertisers that it lost during the advertising boycott, however, the brands will gradually return. Apparently 6 of the 13 largest companies in the United States, such as General Motors, Johnson & Johnson, Nestlé, AT&T, Verizon and Walmart , which were showing offers from Apple or Vudu , have already returned to YouTube, since they began to advertise again. since May.
And it is that the advertising agency that was in charge of mediating ads for these brands with YouTube, CTP Boston, said that the ads have already gained 8 percent of impressions on the video platform. Although the scandal affected YouTube at the time, it represented an opportunity for brands, YouTube begins to recover advertisers exiled by the advertising Brother Cell Phone List boycott who pressured Google to reduce its charges for advertising. For Google, in recent weeks it managed to make “significant changes” to the control of advertiser metrics on YouTube. YouTube begins to recover advertisers exiled by the advertising boycott Nonetheless, the past scandal will cost the company more than $ 1 billion in annual revenue, even if the company recovers its advertisers during the second half of 2017.